Words born in the brain touch reason. Words conceived in the heart inspire.
Use Head-Words to Inform:
#1. Explain facts.
Logic doesn’t inspire. Facts are intellectually processed. Reason engages thought, not heart.
#2. Invite refutation.
Those who aren’t committed find fault; those who are committed find a way. When you share facts with doubters, they search for reasons you are wrong.
Be prepared for arguments when presenting facts. People will offer alternatives and debate conclusions.
#3. Don’t require connection.
Facts build credibility but not always relationship. You can agree on the information and not commit to fight for each other.
Use Heart-Words to Inspire:
#1. Express beliefs.
Shared beliefs bind people together in ways that logic won’t.
#2. Declare values.
Shared values are the foundation of purpose. Shared purpose fuels meaning and fulfillment.
#3. Share dreams for yourself and others.
Shared aspirations build trust. Mention personal aspirations, but focus on the future of the team. People want to know if you’re selfish or generous.
Heartfelt communication moves people.
Determine the reason:
The only reason to open your mouth is to make something better.
Leaders tend to over-use their head and under-communicate their heart. Yes, be logical, but remember to inspire.
How to speak from the heart:
#1. Tell stories.
Abraham Lincoln was logical and emotional. Lincoln won in part because of stories.
Share success stories to energize and failure stories to connect. Always share what you do differently because you failed.
#2. Combine heart with head.
“I know this is tough,” are head-words. “I believe we can overcome this,” are heart-words.
#3. Explain why.
Purpose brings logic to life. “People don’t buy what you do, they buy why you do it.” Simon Sinek
Speak after you know why you are speaking.
How might leaders integrate heart into their communication?
This post was originally published on Dan Rockwell’s excellent “Leadership Freak” blog. This post, as well as more content from Dan, can be found here.